Wednesday, January 16, 2008

Scotland: sustainable tourism destination.

Television in Britain is punctuated with the advertisements of companies parading their green credentials to sell more products. Nothing wrong with that. But here in Scotland we are going further and parading our nation's green credentials. The Scottish Government has committed itself to a target that "Scotland will be Europe's most sustainable tourism destination by 2015". Happily we are starting from a strong position since a recent poll of 60,00 enquiries at ranked Scotland as the top European eco-destination.

Yesterday I was at Cameron House on Loch Lomond with other members of Scotland's 'Tourism Innovation Group' to discuss how this bold objective can be translated into the management of individual destinations and tourism sectors.

The goal is an ambitious one but here are a series of first steps already taken towards that destination.
And every tourist to Scotland can contribute
to our objectives. Using accommodation with membership of the Green Tourism Business Scheme is now madatory for Scottish Government employees travelling on business.

Please make it mandatory for you too!

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